We understand the trends, patterns and beliefs that motivate your buyers and knowing what makes a customer react gives you a competitive advantage.

Our in-house creative talent will review your architectural plans and specifications and make recommendations that will enhance your product. We will assist you with choosing finishes and specifications that will be cost effective to your development, increase seller profitability and reach your customers on their terms; where they live and where they are most receptive.

We develop modern, innovative strategies that incorporate a keen sense of brand identity and we integrate technology that drives today’s housing market. We focus on a forward approach to design and finish quality that keeps our clients ahead of the trend.

Vanguard Properties will create and orchestrate the projects marketing and public relations.

• Brand identity;
• Professional in-house photography and graphic design;
• Create, manage and integrate marketing and sales campaign;
• Print collateral (brochures, magazines, newspapers, etc.);
• Internet web-site campaign that includes a variety of search engines;
• Direct and mass-mail coordination (postcards, etc) and public relations services;
• Management of interior and exterior signage before, during, and after construction
• (Banners, shroud boards, construction signage, etc.);
• Utilize network and relationships with local magazines and newspapers to leverage prime ad-space location and value-added packages;
• Current advertising publications include;
• San Francisco Chronicle and Open Homes Section;
• San Francisco Real Estate Times;
• SF Magazine;
• 7 x 7 Magazine;
• SOMA Business Guide

We create a fluent sales and escrow process that includes on-going management and leadership.
Our agents are skilled real estate professionals who are experts in contract negotiation and escrow processes. They provide intelligent direction and skillful execution on both the buying and selling side of any transaction.

Our operational skills and management, coupled with our sales and pricing strategies will manage your buyer’s expectations and accelerate closings.

We identify the risks associated with selling multi-unit developments and we offer services that will assist you in the evaluation and management of those risks through disclosure. We work together with the seller and their legal representatives to mitigate risk and satisfy DRE, local, city and state disclosure requirements. We generate the original seller disclosure and the governing documents and disclosure binder and create on-going disclosure, consultation and addenda as is necessary to augment contract terms and negotiations.

Our expertise and experience will successfully assist you and your legal representatives, third parties and most importantly your buying public with the daunting and sometimes overwhelming task of educating all parties toward making an “informed” decision.

Our comprehension will streamline the process and reduce expensive contractual and verbal misunderstandings and misrepresentations which will lower seller risk and reduce buyer turnover. This amounts to time, money and resource savings for the seller at every level.